A Study on the Impact of the Heat of Online Public Opinion on the Development of Regional Private Education

CHEN Songbai

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Education and Teaching Research ›› 2026, Vol. 40 ›› Issue (5) : 97-111.

CHEN Songbai

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Abstract

In the context of the information society,private education faces significant challenges in responding to online public opinion.Basedon panel data from 31 provinces(autonomous regions and municipalities) in China from 2012 to 2022,this study employs the Theil index,exploratory spatial analysis,spatial econometric models,and panel threshold models to investigate theimpact of the heat of online public opinion on the development of regional private education.The results show that both the heat of online public opinion and the development level of private education in China exhibit significant positive spatial correlation.The heat of online public opinion has a significant direct promoting effect on the development of private education,and this effect demonstrates a threshold characteristic with marginally increasing nonlinear features.Furthermore,the heat of online public opinion also exhibits a positive spatial spillover effect on the development of regional private education,with distinctspatial decay characteristics.Within a certain effective range,high positive spatial spillovers gradually decrease to low spatial spillovers.In light of these findings,and considering the crucial role of the government in guiding and regulating online public opinion,it is suggested that government-led public sectors should take primary responsibility for supervision and guidance.This should be complemented by coordination from independent third-party organizations to actively construct a regulatory and intervention mechanism for online public opinion in private education.

Key words

the heat of online public opinion / development of private education / funding income / spatial spillover / threshold effect

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CHEN Songbai. A Study on the Impact of the Heat of Online Public Opinion on the Development of Regional Private Education[J]. Education and Teaching Research. 2026, 40(5): 97-111

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