In the digital age,the development of ideological andpolitical education in universities empowered by digital technology is flourishing.University ideological and political education workers,with their high digital literacy and technological capabilities,can fully utilize new media platforms and digital tools to create high-quality ideological and political educationcontent,winning the sustained attention and recognition of college students.Asan emerging form of ideological and political education,″ideological influencers″ serve as an important supplement and innovation to traditional educationalmethods,with their cultivation and development being multidimensional and complex.These influencers play a positive role in guiding ideological values and acting as online opinion leaders.However,their development and dissemination are constrained by issues such as information overload,information cocoons,information distortion,information homogeneity,and information timeliness loss on the internet.There is an urgent need to increase the supply of traffic heat,optimize algorithm recommendation mechanisms,strengthen regulatory review efforts,promote innovation in ideological and political education content,and smooth information collection and feedback channels through five optimization paths,continuously strengthen the team of ″ideological influencers″ in universities,enhance their influence,appeal,and leadership in universities on college students,and help promote the high-quality and connotative development of ideological and political education.