数字时代,以数字技术赋能高校思想政治教育发展方兴未艾。高校思想政治教育工作者凭借较高的数字素养和技术能力,能够充分运用新媒体平台和数字工具,创作优质的思想政治教育内容,赢得大学生群体的持续关注与认同。“思政网红”作为思想政治教育的新兴形式,是对传统教育方式的重要补充和创新,其培育发展具有多维性和复杂性。高校“思政网红”具有思想价值引领和网络意见领袖的积极作用,但其发展传播也受到互联网信息过载、信息茧房、信息失真、信息同质以及信息失时等问题制约影响。迫切需要加大流量热度供给、优化算法推荐机制、强化监管审核、推动思政教育内容创新以及畅通信息收集反馈渠道五条优化路径,不断壮大高校“思政网红”队伍,提升高校“思政网红”对大学生群体的影响力、号召力和引领力,助力思想政治教育高质量、内涵式发展。

In the digital age,the development of ideological andpolitical education in universities empowered by digital technology is flourishing.University ideological and political education workers,with their high digital literacy and technological capabilities,can fully utilize new media platforms and digital tools to create high-quality ideological and political educationcontent,winning the sustained attention and recognition of college students.Asan emerging form of ideological and political education,″ideological influencers″ serve as an important supplement and innovation to traditional educationalmethods,with their cultivation and development being multidimensional and complex.These influencers play a positive role in guiding ideological values and acting as online opinion leaders.However,their development and dissemination are constrained by issues such as information overload,information cocoons,information distortion,information homogeneity,and information timeliness loss on the internet.There is an urgent need to increase the supply of traffic heat,optimize algorithm recommendation mechanisms,strengthen regulatory review efforts,promote innovation in ideological and political education content,and smooth information collection and feedback channels through five optimization paths,continuously strengthen the team of ″ideological influencers″ in universities,enhance their influence,appeal,and leadership in universities on college students,and help promote the high-quality and connotative development of ideological and political education.